It’s just like when you go shopping and you see a flashy sales sign, but if it doesn’t say Buy two get one free, you will move on to something else in the store or to another store all together. Same thing happens when your squeeze page lands in front of someone else on the internet. If they aren’t interested, they aren’t reading another sentence the rest of the way down. They may do the old scroll down to the bottom of….

More: continued here