With the holiday season here, email has been on my mind. And many folks just starting out ask about pitfalls to avoid for their email marketing and communications campaigns. So here we go: seven surefire ways you’ll be emailing directly to a trashcan or spam filter. These are common mistakes in email marketing. They are not the Seven Deadly Sins, in which case we’d have a laundry list of illegalities for spamming and phishing.

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